The Campbell River visitor centre will remain closed moving forwards.
That is the permanent location, as their tourism services will move to a new dispersed model, which hopes to meet people where they are.
Their tourism services are operated by Destination Campbell River, who are trying a different approach that they hope supports both city attractions and visitors.
“Travel has changed in recent years, similarly how visitors navigate and find services within the community has also evolved,” says Carly Pereboom, Executive Director of Destination Campbell River.
“We saw an opportunity in closing the Visitor Information Centre to explore additional partner locations within other community attractions, and reimagine how we could support visitors and industry.”
They’re hoping that a dispersed model coupled with roaming services could be a competitive advantage since its flexibility allows them to go where the people are, as opposed to waiting for people to come to them.
To aid this process, community pamphlets, tourism information, and wayfinding will be distributed throughout both the city and region, according to the City.
Destination Campbell River and the City of Campbell River are planning to share updates on new partners and pop-up locations with residents through social media, the City website, and the local newspaper.